Vice President, Economics & Investment [Digital Economy / Creative]
Iskandar Regional Development Authority (IRDA)
With over 25 years of sectoral development, marketing, project management and government liaison experiences, Aidah is currently tasked to plan and facilitate investments through formulation, development, and implementation of business strategies to achieve investments target and contribute to the Economic, Social and Environmental growth of Iskandar Malaysia/JSSEZ.
She leads the development of the Digital Economy/Creative Sector within the region.
Prior to joining IRDA, Aidah served at several MNCs and a GLC company within the Advertising, Manufacturing and Healthcare Industries.
A Commonwealth Scholar, she holds a MSc in Strategic Marketing and had the privileged to be mentored by the Value Chain Guru himself Emeritus Prof. Dr. Martin Christopher.
She enjoys insightful conversations and spends on Tech Ventures, Games and Films; and wishes to see the Digital Economy/Creative Industries as Malaysia’s major Economic Driver in the near future!