Boon Lok brings a unique perspective to the F&B industry, having previously honed his skills in the fast-paced world of digital marketing. His expertise in SEO and content strategy translates into a keen understanding of customer behavior and market trends. Now focused on management within the restaurant sector, Boon Lok leverages his analytical background to optimize operations and enhance customer experiences, demonstrating a successful pivot from the digital realm to the tangible world of hospitality.