From Clicks to Conversions: Strategies to Design, Optimize & Measure

Businesses spend substantial budgets on building websites and driving traffic. However, not all are able to realize the ROI on their spend. Furthermore, there is lack of clarity what is working and what is not. Optimizing the post-click experience for conversions can help move the needle towards achieving marketing goals. This talk hopes to unravel some quick strategies in meeting the above objectives by touching upon key elements of conversion focused design, landing page best practices, and conversion measurement.